It started with one woman’s story.

And now we’ve helped more than 6 million people get the kind of compassionate, expert, evidence-based care they need and deserve.

CEO and founder, David Hines, had a vision.

In 1996, David Hines had a close friend who had cancer. David watched his friend receive poor quality care. Why? Because she was never given the option to have the latest, best practice treatment for her type of cancer.


David wondered what might have happened if his friend had a medical ally or advocate, if she’d had somewhere to turn for objective, independent clinical support. He felt certain that her decision would have been very different, with much better results.


He saw a need, a gap in the system—and he founded ConsumerMedical.

For more than 25 years, we’ve been there for health decisions that matter.

For more than 25 years, we’ve been there for health decisions that matter. Our team of leading physicians, researchers, and registered nurses supports and empowers patients and caregivers as they navigate health challenges in a fragmented system. 


Our intimate, one-on-one support model provides a consistent point of contact, backed by a physician-led team and the latest medical research. 


We’re available when people need us, for as long as they need us.

Our Values

In every interaction with a participant or a client, we use a set of core values to guide us.


We empower one another and our participants to make the best decisions.


We show compassion in every interaction with every person.


We deliver impact by improving the lives of the people we touch and the quality of care they receive.


We demonstrate integrity by doing what is right, both in the short and long term.


We are accountable to our teammates, participants, clients, and—most importantly—ourselves.

Our vision is simple.

We want to transform how people make health decisions so they get better care.


ConsumerMedical Founded

“House calls” begin


Medical Decision Support Launches

Focus on cancer patients


First Commercial Partnership

Joined forces with Honeywell

Major Media Recognition

Coverage in the New York Times, Business Week, and USA Today


Surgery Decision Support Added

Based on the success of Medical Decision Support


Validated Savings

Actuarial analysis proves cost reduction


CM Goes to the White House

CM touted in a meeting with President Obama about cost control & improved outcomes


First Employer Roundtable

Celebrating thousands of clients served


Introducing the Golden Ticket

Granting free access to those not enrolled


Second Office Added

Triple Tree investment leads to 2nd office in Minneapolis


MyMedicalAlly App Launches

Providing full digital access to participants


First Health Plan Client

Joined forces with Anthem


Continued Acceleration

Investment from HCSC, Acquisition of InfiniteMD, new HQ in Norwell, MA, new behavioral health services, online COVID-19 support center


25 Years in the Making

200+ employees, 250 clients, serving 6 million members